Welcome to Personal Touch Embroidery.

Meet the Staff


Cheri Johnson

"I really enjoy seeing people smile so this is the perfect business for me. Your needs for marketing, recognition, and appreciation ideas let me be creative. I love working with people and helping you create a marketing strategy for your business.

I grew up in Campbell, MN, where I learned to fix many things on our family farm. I graduated with a B.S. degree in Business/Accounting from Union College in Lincoln, NE. I moved to Fargo, ND and worked as a controller for Asplin, Inc. until 1994. In 1990 I started Personal Touch in a small rental space in downtown Moorhead, MN. I started with 1 employee and 2 embroidery machines. Neither one of us had ever operated an embroidery machine, but we were up for the challenge. Times have changed for the best. Personal Touch Embroidery has grown in quality and services. In 2002 we built a 17,000 square foot building off Interstate 94 in Moorhead. Our large showroom makes it easy to meet your needs in apparel, embroidery, screen-printing, design, specialty items and engraving. I hope you will come visit us!"

Breann Morrison

"Personal Touch is a really great fit for me. I love coming to work in a fun & friendly atmosphere every day. I enjoy working with people face to face and helping them come up with fun & creative ways to market their business. We really can do anything here!

I grew up (and still live) in Hawley, MN. I attended North Dakota State University and graduated with a degree in Business Management. Go Bison! In my spare time I enjoy spending time with my husband, our son & black lab. I also enjoy reading, browsing Pinterest, the lake and hanging out with family and friends."


Reed Oistad

"I started out in the production doing deliveries and helping out with all sorts of random projects that we had going on around the store. After a few months I moved over to the shipping and receiving side of the business. I am currently in the sales department and couldn’t be happier. I love coming to work every day because every day is different. I love the face to face time with customers and getting to know them more and more. I hope you can find time to stop in and get to know each and every one of us because we truly do have a great team here at Personal Touch and it shows the minute you walk in the door.

I am originally from Detroit Lakes, MN. I grew up playing sports and going to the beach in the summer. I was a three sport athlete in high school and went on to play four years of college baseball at various schools. I currently am finishing up my last semester at Minnesota State University Moorhead which is the main reason for bringing me to this great town of Moorhead."

Deb Birnbaum
Production Supervisor

"What I like most about working at Personal Touch is how I am able to work on a project from the beginning to the end; from setting up the logos to getting it onto the product. I have worked in many different areas of the business; from running the 12-head and single head embroidery machines, to digitizing and screen printing. I enjoy it all!

I grew up and attended school in Hankinson, ND. In 1993, I graduated from the North Dakota State College of Science with a degree in Graphic Arts Technology. After graduating, I moved to Devils Lake, ND and worked for Hahns Embroidery and Screen Printing. In 1995, I started working for Cheri at Personal Touch Embroidery. I currently reside in West Fargo, ND with my husband, Dan and son, Conner."


Nicole Bednar
Graphic Artist - Laser Engraver

"I love that each day is unique with the various project we create for our customers. Taking people's ideas and bringing them to life with my creative talent is what I enjoy the most. Every day is a new adventure in the Personal Touch art department!

I joined the Personal Touch team in June 2006 as their Graphic Designer and working with the laser engraver. I graduated from Minnesota State Community and Technical College (MSCTC) in 2004 where I obtained an Applied Associates Degree in Graphic Design Technology. I have over ten years' experience in designing art for specialty items and apparel both for screen print and embroidery. Most of my time is spent caring for our daughter Avery who was born in May 2014, loving every moment with her! In the 'extra' time I do have, I enjoy riding motorcycle with my husband, 4-wheeling, scrapbooking and making custom jewelry."

Benjamin Syltie
Art Department Manager/Graphic Artist

"Ben is a graphic designer who has been working with layout and design for over seven years. It should come to no surprise that he loves every minute of it. Though, that's enough talking about myself in the third person. My passion for layout and graphic design has been a part of me since before I can remember. I started at Personal Touch right after graduating from Minnesota State University Moorhead where I received my Bachelor's Degree in Graphic Communications. I'm lucky enough to work here with an amazing team of designers and coworkers on some seriously fun projects."

"I grew up in Canby, Minnesota. Canby is a small town in southwest Minnesota; the kind of small town where a tractor on the road was considered rush hour. Most of my free time is spent going to movies, traveling, visiting with friends and family or laughing at my own jokes before I can tell them."


Spencer Runck
Graphic Artist

"When I'm not at work you can find me on a lake or enjoying life living Downtown! Working at Personal Touch I can always expect something new and exciting to work on. We specialize in so many different mediums of design it really keeps things fresh. I work in the Art Department as a Graphic Designer with great people who I consider not just my coworkers, but my friends, which makes the job that much more enjoyable.

The first half of my life I lived on a farm outside of the small town of Wimbledon, North Dakota. The other half was spent in the city of Alexandria, where I learned about the wonders of the lakes. I received my Bachelor's Degree at Minnesota State University Moorhead for Graphic Communications with an emphasis in digital design and production, and had a great time while doing it. Some of my hobbies include, surviving winters in Fargo, being on the boat as much as possible, and watching all of Netflix."

Sandy Christianson

"Since joining the team at Personal Touch Embroidery & Marketing in 2005, I really feel blessed to have found such a wonderful company and co-workers that really care and are a lot of fun. Besides getting to work with numbers (account maintenance), I get to call individuals/companies when the order is ready. I love to hear their voices when I call and/or see in their faces when they open their order, it’s like Christmas year round.

I grew up and graduated from High School in Dilworth, MN. In 1989 I graduated from Interstate Business College and starting working for a CPA office in Moorhead until she sold her practice in 2001 and I went to work with the new owners in Fargo. During the last couple years before starting at Personal Touch, I did bookkeeping for Sauvageau's Auto Body in Moorhead. Although I found how much I really enjoyed working with numbers, 'Tax returns and Car repair! It's no Christmas'."